Articles

Guide

Section 1: Research Support & Further Reading

Josh Shepherd10 min read

Section 1 scope: Where we are now (re: AI): kairos, threat landscape, credibility crisis, trust collapse, AI as problem/solution, reframe (anthropological/adaptive), where people are, audience shift, speed of adoption, why movement leaders were right to ignore SEO, new reality (discoverability + network verification).


Part 1: Research That Would Support This Section (Agentic Search Angles)

Use these as search angles for papers, reports, videos, and core work. Each maps to Section 1’s claims or tone.

Kairos & threat landscape

  • Search: “AI threats 2023” + “Center for Humane Technology” / “The AI Dilemma” + transcript or slide deck
  • Why: The March 2023 “AI Dilemma” talk (Tristan Harris & Aza Raskin) is the reference for the “early-LLM threat list” (racing dynamics, safety gaps, existential risk framing). Good for a footnote and for naming “the list we’re still deciphering.”
  • Also: “synthetic media threats” + “deepfake” + “AI fraud” 2025–2026; “generative AI enabled fraud” projections ($40B by 2027 type figures).

Credibility crisis & “what’s real”

  • Search: “AI credibility crisis” 2025 2026; “trust collapse” + AI; “trust in AI” survey 2025
  • Key papers/reports:
    • “The Collapse of Trust in AI Assistants” (Zenodo 2025): volatility of model outputs (e.g. 61% materially different answers across runs).
    • “Technology Trust Crisis 2026” / “$40 Billion Confidence Collapse” style reports: trust metrics and economic impact.
    • Pew Research and similar: “How Americans View AI” 2025 (concern vs excitement, e.g. 50% more concerned than excited).
  • Search: “percentage of content AI-generated” 2025; “AI-generated articles” share of web
  • Key stats: Ahrefs 900k-page study (e.g. 74% of new webpages with AI content, April 2025); Graphite (e.g. >50% of new articles AI-generated); “more articles created by AI than humans” (2024/2025). Update the 40–60% and “can’t tell what’s real” with latest figures.

Human ability to distinguish human vs AI text

  • Search: “human detect AI-generated text” 2024 2025; “Turing test” + GPT-4; “AI detection” human accuracy
  • Key work:
    • Study that general participants cannot reliably distinguish GPT-4 from human (e.g. ~54% judged human, near chance).
    • PMC/NCBI “Ability of AI detection tools and humans to accurately identify…” (2025).
    • “People who frequently use ChatGPT… accurate and robust detectors” (arxiv 2501.15654), showing the experts vs general population gap.
  • Use: Support “most people can’t tell what’s real” and “effective exposure without experience.”

Volume, polish, presence (signals breakdown)

  • Search: “credibility signals” + AI; “AI replicate expertise signals”; “volume content” + AI generation rate
  • Use: Less a single paper than a synthesis. Cite content-prevalence stats (above) plus one or two pieces on “AI can produce in a week what writers produce in a year” or “polish from day one.” Trade/industry reports (e.g. content marketing + AI) are useful.

Trust collapse & movement leaders

  • Search: “trust collapse” + “online” or “content”; “skepticism” + “AI content”
  • Use: Pew/survey data on concern, desire for control, and “erosion of human abilities” (creative thinking, relationships). Section 1’s “especially movement leaders” is argument, not a study. Support with general trust/credibility data plus one sentence on “expertise is hard-won / credibility is relational.”

AI as both problem and solution

  • Search: “AI problem and solution” or “dual nature” AI; “using the tool that created the problem”
  • Use: Mostly conceptual; optional short footnote to a 2024/2025 think-piece or report that names the same tension. Not essential.

Anthropological & adaptive leadership reframe

  • Search: “Heifetz” + “adaptive leadership” + “technical vs adaptive”; “Leadership Without Easy Answers”
  • Canonical source: Ronald A. Heifetz, Leadership Without Easy Answers (Harvard University Press, 1994).
  • Search: “AI anthropological” or “AI human flourishing” 2024 2025
  • Use: Heifetz for the technical/adaptive distinction; optional one recent paper or report framing AI as “human” or “societal” rather than purely technical.

Non-technical leaders / interaction via language

  • Search: “AI interaction” “natural language” “non-experts”; “LLM” “written verbal communication”
  • Use: Obvious enough that a single citation (e.g. UX or adoption study showing primary interaction is chat/prompt) suffices, or leave as assertion.

Where people are (overwhelmed, anxious, overconfident)

  • Search: “Pew” “AI” “concern” “excited” 2025; “Americans view AI”
  • Key: Pew Research Center, “How Americans View AI and Its Impact…” (Sept 2025); “Concern and excitement about AI” (Oct 2025). Gives 50% more concerned than excited, 10% more excited, demographics.
  • Search: “AI attitudes” “overwhelmed” “anxious” “by country” or “demographics” 2025
  • Use: Tables or one paragraph summarizing “overwhelmed, anxious, disengaged, enthusiastic, overconfident” with percentages.

Dunning–Kruger & overconfidence with AI

  • Search: “Dunning-Kruger” “AI” “overconfidence” 2025; “AI use overestimate performance”
  • Key:
    • Aalto University 2025: reversal of Dunning–Kruger with AI. Higher AI literacy correlated with more overconfidence when using ChatGPT.
    • arxiv “Confidence is Not Competence” (2510.24772).
    • “AI use makes us overestimate our cognitive performance” (Tech Xplore summary of 2025 study).
  • Use: Footnote for “Dunning–Kruger on steroids” and “effective exposure without wisdom.”

Audience shift & speed of adoption

  • Search: “ChatGPT fastest growing” “100 million” “two months”; “fastest adopted technology”
  • Key: UBS analyst note (e.g. Reuters, Arstechnica): ChatGPT as fastest-growing consumer app, 100M MAU in two months; comparison to TikTok (9 months), Instagram (2.5 years).
  • Search: “ChatGPT users” 2025 2026 (e.g. 900M+ by late 2025).
  • Use: “Fastest-adopted” and “speed is an issue”; optional “velocity of language” if you have a specific piece.

Gatekeepers, SEO, and new credibility (discoverability + network)

  • Search: “gatekeepers” “credibility” “digital” “publishing”; “network verification” “credibility”
  • Use: More conceptual/historical. Optional: media or publishing report on “decline of gatekeepers” or “creator economy” + trust. “Why movement leaders were right to ignore SEO” is argument; “discoverability + network verification” can be supported by one report on trust in networks or recommendations.

Synthetic media, deepfakes, fraud

  • Search: “deepfake statistics” 2025; “generative AI fraud” “billion”; “synthetic identity” “fraud” report
  • Key:
    • Entrust 2026 Identity Fraud Report (deepfakes, social engineering, injection attacks).
    • McAfee “State of the Scamiverse” 2026 (hours spent questioning what’s real, scam volume).
    • Deepfake growth (e.g. 8M deepfake files 2025 vs 500K 2023), “one in five biometric fraud attempts,” human detection rate for deepfake video (~24.5%).
  • Use: Threat list and “we don’t know what’s real” (especially for video/voice).

Part 2: Further Reading (Footnoted Reference List)

Curated so Section 1 can be footnoted and readers can go deeper. Ordered by theme to match Section 1’s flow. Format: Author/Org. Title. Source, date. [1–2 sentence note.]


A. Kairos, threat landscape, and “the list we’re still deciphering”

  1. Center for Humane Technology. The A.I. Dilemma (presentation). March 9, 2023. San Francisco. Delivered by Tristan Harris and Aza Raskin; transcript and video widely available. [Canonical reference for the early-LLM threat list: racing dynamics, safety gaps, existential risk. Use for “that slide’s list is still the list.”]

    • Video: The A.I. Dilemma – Tristan Harris & Aza Raskin, YouTube (e.g. humanetech.com, March 2023).
    • Transcript: e.g. ytscribe.com or Center for Humane Technology transcripts.
  2. Entrust. 2026 Identity Fraud Report. November 2025 (Business Wire summary). [Deepfakes, social engineering, injection attacks; deepfakes in one in five biometric fraud attempts; voice cloning as top vector.]

  3. McAfee. State of the Scamiverse 2026: AI, Deepfakes & Scams – Research Data. 2026. [Americans spend ~114 hours/year questioning if messages are real; ~14 scam messages/day; 1 in 3 lost money to scams. Supports “can’t tell what’s real” and time cost.]

  4. Deloitte. Gen AI Trust, Standards, and Deepfake Disruption. Technology, Media, and Telecom Predictions 2025. [Deepfake as “cybersecurity-scale challenge”; consequences for trust and institutions.]


B. Credibility crisis, trust collapse, and “what’s real”

  1. Pew Research Center. How Americans View AI and Its Impact on Human Abilities, Society. September 2025. [50% more concerned than excited; 10% more excited; concern about erosion of creative thinking and meaningful relationships.]

  2. Pew Research Center. Concern and Excitement About AI. October 2025. [Demographics and trends; control and oversight attitudes.]

  3. Zenodo / research. The Collapse of Trust in AI Assistants: A Practical Examination for Decision Makers. 2025 (e.g. Zenodo record 17837188). [Volatility of outputs: 61% materially different answers across identical runs; 48% shifted reasoning; 27% contradicted themselves. Supports “trust collapse” and “can’t rely on stability.”]

  4. Axis Intelligence (or equivalent). Technology Trust Crisis 2026: The $40 Billion Confidence Collapse. 2025/2026. [Trust metrics; projected generative AI–enabled fraud losses to $40B by 2027; breach costs.]

  5. ScienceDirect. The Impact of Learning About AI Advancements on Trust. 2025 (e.g. S0160791X25001484). [How information about AI advances affects trust; useful for “trust is fragile.”]


C. How much content is AI, and can people tell?

  1. Ahrefs. What Percentage of New Content Is AI-Generated? Blog/study, April 2025 (900,000 pages). [74.2% of new webpages with AI-generated content; 71.7% mixed human/AI, 25.8% pure human, 2.5% pure AI. Update “40–60%” with this or similar.]

  2. Graphite / coverage. More Articles Are Now Created by AI Than Humans; AI Content In Search & LLMs. 2024–2025 (e.g. graphite.io/five-percent). [>50% of new articles AI-generated; AI content share in search and LLM citations. Use for “flood” and “half of what you find.”]

  3. ACM / conference. People Cannot Distinguish GPT-4 From a Human in a Turing Test. 2024/2025 (e.g. ACM DOI 3715275.3732108). [General participants ~54% judge GPT-4 as human; near chance. Supports “most people can’t tell what’s real.”]

  4. PMC / NCBI. Ability of AI Detection Tools and Humans to Accurately Identify Different Forms of AI-Generated Written Content. 2025 (e.g. PMC12752165). [Human and tool accuracy; supports “can’t tell” or “detection is hard.”]

  5. arXiv. People Who Frequently Use ChatGPT for Writing Tasks Are Accurate and Robust Detectors of AI-Generated Text. 2025 (2501.15654). [Frequent users much better than general population; supports “effective exposure without experience” vs “actual use.”]


D. Deepfakes, synthetic media, fraud scale

  1. Deepfake / fraud statistics. Deepfake Statistics 2025: AI Fraud Data & Trends (e.g. deepstrike.io or equivalent). [~8M deepfake files 2025 vs 500K 2023; 3,000% spike in deepfake fraud attempts 2023; human detection rate for high-quality deepfake video ~24.5%.]

  2. Scamwatch HQ / identity fraud. Identity Fraud Report 2025–2026: Key Insights and Analysis. [Synthetic identity, first-party vs third-party fraud; growth in sophisticated fraud.]


E. Dunning–Kruger, overconfidence, and AI

  1. Tech Xplore / Aalto University. AI Use Makes Us Overestimate Our Cognitive Performance, Study Reveals. October 2025. [Summary of the Dunning–Kruger reversal with AI: higher AI literacy correlates with more overconfidence when using ChatGPT.]

  2. arXiv. Confidence is Not Competence (2510.24772). 2025. [Confidence–competence gap with LLMs; mechanistic or empirical. Use for “overconfidence” footnote.]

  3. OpenReview / ICLR 2026. LLMs and Overconfidence (e.g. learning from failure to reduce overconfidence). 2025/2026. [If available: LLM overconfidence and failure feedback. Use for “we haven’t begun to learn.”]


F. Speed of adoption and “fastest technology”

  1. UBS (via Reuters / Arstechnica). ChatGPT Sets Record for Fastest-Growing User Base. February 2023. [100 million MAU in two months; “fastest ramp in a consumer internet app”; TikTok 9 months, Instagram 2.5 years.]

  2. Backlinko / Exploding Topics. ChatGPT Statistics 2026: How Many People Use ChatGPT? 2025/2026. [User counts e.g. 900M+ weekly active; growth timeline. Use for “fastest-adopted” and “speed is an issue.”]

  3. Pew Research Center. ChatGPT Usage by Americans (or similar). 2023–2025. [E.g. 34% of U.S. adults had used ChatGPT by June 2025 vs 18% July 2023; age breakdown. Supports “where people are” and adoption curve.]


G. Adaptive leadership (reframe)

  1. Heifetz, Ronald A. Leadership Without Easy Answers. Cambridge, MA: Belknap Press of Harvard University Press, 1994. ISBN 9780674518582. [Canonical: technical vs adaptive challenges; adaptive work requires learning, loss, and change in people and culture. Essential footnote for “therefore it’s an adaptive leadership task.”]

  2. Harvard / NCS or similar. Distinguishing Adaptive From Technical Work (toolkit or summary). [One-page summary of technical vs adaptive; useful for a short in-text gloss.]


H. Where people are (landscape and attitudes)

  1. Pew Research Center. Republicans, Democrats Now Equally Concerned About AI in Daily Life, But Views on Regulation Differ. November 2025. [Convergence of concern across parties; 50% vs 51% more concerned than excited.]

  2. Pew Research Center. How Americans See AI Impacting Human Skills; Its Role in Science, Matchmaking, Religion and More. September 2025. [Impact on human abilities; creative thinking, relationships; negative vs positive expectations.]


I. Design, citations, and trust in AI systems

  1. arXiv. GenAI Search and Trust (or similar). 2025 (e.g. arxiv 2504.06435). [Reference links/citations increase trust even when hallucinated; highlighting uncertainty can reduce trust. Use if discussing how people evaluate AI output.]

Part 3: Agentic Search Checklist (High Level)

If an agent is doing the gathering:

  1. Update stats: Replace any “40–60%” or “68%” with latest Ahrefs/Graphite/Pew/ACM-style figures (and note detection limits).
  2. Trust and credibility: Pull 2025–2026 trust/credibility and “collapse” language from Zenodo, Axis, Pew, and one academic trust paper.
  3. Threat list: Confirm Center for Humane Technology “AI Dilemma” title, date, and where to link; add one 2025/2026 fraud or deepfake report.
  4. Dunning–Kruger + AI: Get Aalto 2025 and arxiv 2510.24772 (and Tech Xplore summary) for overconfidence.
  5. Adoption speed: Get UBS/Reuters and one 2025/2026 user-count source.
  6. Heifetz: Use Leadership Without Easy Answers (1994) as the single adaptive-leadership citation unless you add a second (e.g. Heifetz & Linsky).
  7. Pew: Use 2–3 Pew titles (Sept/Oct/Nov 2025) for “where people are” and concern/excitement.
  8. Human vs AI detection: At least one Turing-style study and one “human accuracy” or “detector” paper (ACM, PMC, or arxiv).

Part 4: Suggested Footnote Map to Section 1 Statements

Rough mapping from “Section 1 full chain” to this list (by statement number):

Statement (short)Suggested refs from list
1. Kairos moment1 (CHT), 5–6 (Pew), 7 (Zenodo)
2. Core threats still the list1, 2, 3, 15, 16
3. Large share AI, can’t tell10, 11, 12, 13
4. Volume, polish, presence broken10, 11
5. Trust collapse5, 6, 7, 8, 9
6. Movement leaders especially5, 6 (Pew concern); rest is argument
7. AI problem and solutionConceptual; optional 7 or 8
8. Ignoring not an option, uncritical dangerous5, 6, 7
9. Anthropological, adaptive23, 24
10. Interact via language, non-technical can lead23; optional UX study
11. Where people are varied5, 6, 22, 25, 26
12. Dunning–Kruger, overconfidence17, 18, 19
13. Audience shift March → now22, 25 (Pew over time)
14. Fastest adopted, speed, VUCA20, 21, 22
15. Right to ignore SEOArgument; optional gatekeeper/creator economy
16. Gatekeepers losing power, discoverability + networkOptional; 11 (Graphite) for “new content” landscape
17. Adapt not abandonConceptual

End of document.
Use Part 1 for agentic search design, Part 2 for footnotes and further reading, Part 3 for an execution checklist, and Part 4 to attach references to specific Section 1 claims.